{"id":22114,"date":"2021-08-06T15:57:38","date_gmt":"2021-08-06T18:57:38","guid":{"rendered":"https:\/\/servidor.reportei.com\/?p=22114"},"modified":"2021-08-06T16:09:35","modified_gmt":"2021-08-06T19:09:35","slug":"reports-and-dashboards","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/reports-and-dashboards\/","title":{"rendered":"Reports and Dashboards: How to tell them apart"},"content":{"rendered":"

Are Reports and Dashboards the same thing? Find out everything you need to know about these two resources and how they can help you!<\/span><\/h2>\n

We\u2019ll start by saying that although both of these tools group metrics together and provide a more efficient way of analyzing results, reports and dashboards are two very different resources.\u00a0<\/span><\/p>\n

Both are generally used in digital marketing projects, but each has a distinct role and complements the other. That means replacing one with the other in your team\u2019s work routine is not ideal.<\/span><\/p>\n

We\u2019ve written this article for the exact purpose of explaining the concepts behind reports and dashboards and giving examples of how each one operates. Of course, we will also be showing you how these features work in Reportei<\/a>. Check it out!<\/span><\/p>\n

What are Reports?<\/span><\/h2>\n

In a nutshell, we can define social media reports as documents that group the metrics and analyses from a given period in a project.\u00a0<\/span><\/p>\n

Reports enable you to register the history of your marketing strategy results and obtain valuable insights to define future actions.<\/span><\/p>\n

So, if you change teams or a new member joins, the reports containing your data and more thorough analyses will be the perfect source of information. That way, anyone can follow a project\u2019s evolution.<\/span><\/p>\n

What is a Dashboard?<\/span><\/h2>\n

Although the Dashboard also offers valuable insights and enables you to follow results, it is a much more dynamic panel of metrics. It allows you to generate data, analyze and compare from different periods without even having to leave the page.<\/span><\/p>\n

So, using this tool makes managing easier, especially for those looking for quick answers to questions or any more specific project-related situation.<\/span><\/p>\n

The dashboard also makes it easier for decision-makers to follow results closely, as they can check them in real-time instead of only through the monthly report, for example.<\/span><\/p>\n

Differences between Reports and Dashboards<\/span><\/h2>\n

Now that we understand the concepts behind reports and dashboards, it\u2019s time to go into more detail and understand the differences between them. We\u2019ll look at how they can help you evolve digital marketing strategies and communicate with your clients more efficiently.\u00a0<\/span><\/p>\n

When to use Reports<\/span><\/h3>\n

Reports are important allies that you can (and should) include in your team\u2019s work routine in several scenarios like:\u00a0<\/span><\/p>\n