{"id":20491,"date":"2021-04-14T14:13:34","date_gmt":"2021-04-14T17:13:34","guid":{"rendered":"https:\/\/servidor.reportei.com\/?p=20491"},"modified":"2021-04-14T14:13:34","modified_gmt":"2021-04-14T17:13:34","slug":"a-b-testing-what-is-it","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/a-b-testing-what-is-it\/","title":{"rendered":"A\/B Testing: what is it and when to use it"},"content":{"rendered":"

Here\u2019s how A\/B testing can improve your results on different channels<\/span><\/h2>\n

\u00a0An effective Digital Marketing strategy always comes with testing, trials, and evaluating hits and misses. To that end, A\/B testing<\/strong> is one of the most constantly used and popular techniques in the field.\u00a0<\/span><\/p>\n

A\/B testing is when two versions of a marketing asset with a single difference between them<\/strong> are compared to analyze performance and see which gets the best results.<\/span><\/p>\n

These tests are based on valid data rather than guesswork, making them very efficient in helping you understand what attracts your audience and gets a higher conversion<\/strong> rate for your business.\u00a0<\/span><\/p>\n

You can (and should) perform A\/B testing for content on every possible channel such as Google Ads and social media, landing pages, e-mail, marketing, your website pages, and more<\/strong>.<\/span><\/p>\n

Are you still wondering whether it makes sense to include A\/B testing in your strategy or how to apply it in the context of your business? Keep reading to find out everything you need to know!<\/span>\u00a0<\/span><\/p>\n

Why and when should I perform A\/B testing?<\/span><\/h2>\n

One of the main benefits of having a digital marketing strategy for your business is that you can constantly follow up on results, making improvements based on actual data<\/strong>.<\/span><\/p>\n

But far more than going over results and making decisions based on guesswork, tests are essential for optimizing metrics<\/strong> like Landing Page conversion rate or E-mail Open Rate.\u00a0<\/span><\/p>\n

A\/B testing helps improve your campaigns. By performing these tests, you can compare two versions of the same ad or page, showing each to a percentage of your audience<\/strong> – always 50%.<\/span><\/p>\n

Have you ever imagined how simply modifying your call-to-action, for example, you can cause your audience to feel more tempted to click? Or you might make your title more attractive, moving leads to viewing your full content?<\/span><\/p>\n

Of course, what you choose to modify should depend on the metric you want to follow<\/strong>, and it’s best to select only one for each test you run, so you can understand what exactly it was that contributed to your result.<\/span><\/p>\n

Another benefit of working with A\/B tests is that performing tests isn\u2019t complex<\/strong>. It only takes knowing what you need to measure and using the right tools to distribute your content.<\/span><\/p>\n

Next, we\u2019ll explain the main items you can run A\/B tests<\/strong> on and the most suitable mechanisms<\/strong> for performing them. Let\u2019s begin?<\/span>\u00a0<\/span><\/p>\n

What elements can I modify?<\/span><\/h2>\n

Using A\/B testing gives you a world of opportunities for making efficient changes to your content.<\/span><\/p>\n

\u00a0<\/span>So, as we\u2019ve mentioned before, you should always modify elements according to the result you\u2019re aiming to optimize<\/strong>.\u00a0<\/span><\/p>\n

An image in the body of an e-mail, for instance, won\u2019t make a difference in your E-mail Open Rate<\/strong>. But a more attractive title might certainly tempt leads to access your content in full.<\/span><\/p>\n

With that in mind, there are quite a few marketing assets that you can modify according to your objectives and channels. We\u2019ve listed a few of the most common below:<\/span><\/p>\n