{"id":19647,"date":"2020-11-04T15:17:24","date_gmt":"2020-11-04T18:17:24","guid":{"rendered":"https:\/\/servidor.reportei.com\/?p=19647"},"modified":"2025-02-14T16:09:38","modified_gmt":"2025-02-14T19:09:38","slug":"google-my-business-5-tips","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/google-my-business-5-tips\/","title":{"rendered":"Google My Business: 5 Tips to optimize your company profile"},"content":{"rendered":"

Learn how to attract more customers through Google My Business<\/b><\/h2>\n

Google My Business<\/b>, which was launched by the world’s largest search engine in 2014, is now an essential tool for <\/span>companies they want to be found<\/b> and <\/span>relate to potential customers in the digital environment<\/b>.<\/span><\/p>\n

After all, who never went through the situation of going to Google to search for a particular establishment and was faced with a complete form with opening hours, address, and contact channels that made it easier to get to that location?<\/span><\/p>\n

On the contrary, did you look for a business in your city and became discouraged when not finding relevant information to help solve your problems?<\/span><\/p>\n

You can see that while the first situation is perfect for the<\/span> current consumer profile<\/b>, the second can keep potential customers away who want to purchase a product or service.<\/span><\/p>\n

For this reason, we have prepared this article to present the main benefits of Google My Business and assist you with <\/span>five optimization tips for your page<\/b>.\u00a0<\/span><\/p>\n

Use the platform to be found by your customers.<\/b><\/h3>\n

Google My Business is an excellent potential for strategies aimed at <\/span>local searches<\/b> – those carried out in the region where your company is located.<\/span><\/p>\n

Thus, one of its most significant advantages is its potential to <\/span>attract new customers<\/b> and connect with them in a much simpler way.<\/span><\/p>\n

It means being in the right place at the right time to offer the solution that that user, potentially interested in your product or service, needs.<\/span><\/p>\n

The more information (hours, phone, website, address, photos) you make available, the greater the chances of<\/span> creating a bond of trust<\/b> with the person searching for you.<\/span><\/p>\n

Besides, the tool also enables interaction through <\/span>messages<\/b>, <\/span>schedules, <\/b>and <\/span>evaluations<\/b>, attracting even more people to your company.<\/span><\/p>\n

Now that you know the main benefits of My Business how about starting to set up your profile?<\/span><\/p>\n

Register your company<\/b><\/h3>\n

Registering with Google My Business is very simple and takes just a few minutes. To add your company to the search engine, just follow the step by step below:<\/span><\/p>\n

    \n
  1. Access the<\/span> platform homepage<\/span><\/a>, click on the <\/span>\u201cManage now\u201d button, <\/b>and log in with your Google account.<\/span><\/li>\n
  2. Then <\/span>fill in the information requested <\/b>on the \u201cAdd your business\u201d page: company name, country, address, business phone, market category, and website.<\/span><\/li>\n
  3. Click on continue and confirm the data you provided in the form.<\/span><\/li>\n
  4. Add your mobile number and enter the SMS code by Google to <\/span>confirm your profile\u2019s creation<\/b>. Once you finish this step, you will be redirected to the control panel.<\/span><\/li>\n<\/ol>\n

    But, before you start to edit your page and leave it 100% to appear in the search engine, you must go through yet another Google verification phase.<\/span><\/p>\n

    Between 7 and 15 business days, you will arrive at your address <\/span>letter with a confirmation code<\/b> – to ensure that the location information you have filled in is correct.<\/span><\/p>\n

    By following the guidelines and completing this step, you will be free to edit your profile at will. Get to work?<\/span><\/p>\n

    Five tips to optimize your page on Google My Business<\/b><\/h2>\n

    Just creating a profile on Google My Business is still not enough to leverage your company in the search engine and attract more customers to your business.<\/span><\/p>\n

    Above all, it is necessary to carry out a series of <\/span>acceptable practices<\/b> to make the page stand out and become a reference in its field of activity.<\/span><\/p>\n

    Below, you can find<\/span> four optimization tips<\/b> that cannot be left out of the management of this media:<\/span><\/p>\n

    1. Update your profile with a particular frequency<\/b><\/h3>\n

    If you are present in My Business, people will often use your profile to confirm important information about your business company, such as an <\/span>address<\/b>, <\/span>opening hours,<\/b> and <\/span>telephone<\/b>.<\/span><\/p>\n

    Therefore, so that no potential customer has difficulty finding or getting in touch, you must keep<\/span> this data always up to date <\/b>and add all the news to assist in the users’ experience.<\/span><\/p>\n

    2. Encourage your customers’ evaluations<\/b><\/h3>\n

    There is nothing better to sell your image online than generating the famous <\/span>\u201cdigital word of mouth.\u201d<\/b><\/p>\n

    Today, people want (and need) to get in touch with other consumers\u2019 experiences before purchasing a particular product or service.<\/span><\/p>\n

    That is why they always look for evaluations of brands and companies before becoming their customers. This <\/span>feedbacks<\/i><\/b>, of course, are stamped on the pages of My Business and can say a lot about your venture.<\/span><\/p>\n

    Therefore, when receiving new or old customers, always <\/span>encourage them to share their experiences<\/b> and<\/span> respond to these comments<\/b>, showing an opening for interaction between you.<\/span><\/p>\n

    Did you <\/b>receive negative feedback<\/i><\/b>? <\/b>No problem! This is also an excellent opportunity to show that you can listen and find the best solution to your customers’ questions.<\/span><\/p>\n

    3. Add images and posts<\/b><\/h3>\n

    Who is not enchanted when searching for a particular Google restaurant and seeing several photos of an establishment that looks cozy and offers beautiful dishes, right?<\/span><\/p>\n

    So here’s the tip: the same goes for your business. <\/span>People want to see what you have to offer, <\/b>and it can make all the difference when it comes to attracting them to your company. So, take care <\/span>of the images and videos<\/b>!<\/span><\/p>\n

    Besides, there is also the option to add <\/span>temporary posts <\/b>(which stay on air between 7 and 14 days) to connect with an audience already looking for you on Google.<\/span><\/p>\n

    These posts can be made in several formats, such as articles, articles, research, videos, and events. To learn how to use this tool,<\/span> click here<\/span><\/a>.<\/span><\/p>\n

    4. Enable interaction with your company<\/b><\/h3>\n

    In addition to <\/span>evaluations<\/b>, there are other forms of interaction that are very valid for developing your relationship with potential customers further.<\/span><\/p>\n

    One of them, for example, is a <\/span>scheduling tool<\/b>. By enabling this feature in your profile, you allow people to make reservations or make appointments to go to your establishment or office.<\/span><\/p>\n

    This facilitates the attraction of more users and makes their contact with your company more practical: after all, just fill in some information, and the scheduling is done.<\/span><\/p>\n

    Another feature that is also very important is <\/span>messaging<\/b>, which enables a chat for conversations with customers and people interested in your business.<\/span><\/p>\n

    With a simple exchange of messages, you can <\/span>solve doubts<\/b> and get even closer to your audience, offering a <\/span>personalized and complete service<\/b>.<\/span><\/p>\n

    5. Track the results of your actions<\/b><\/h3>\n

    One of My Business\u2019s great strengths is that it facilitates the <\/span>measurement of <\/b>your page\u2019s results. And you already know, right? Through data, optimizations become much simpler to apply.<\/span><\/p>\n

    You can check all the interaction actions that users had with your company and how they got to your profile. You can see <\/span>metrics such <\/b>as:<\/span><\/p>\n

      \n
    • Total searches;<\/span><\/li>\n
    • Number of calls;<\/span><\/li>\n
    • Clicks on the website;<\/span><\/li>\n
    • Route requests;<\/span><\/li>\n
    • and photo views, among others.<\/span><\/li>\n<\/ul>\n

      Any questions? Leave a comment below, and our team will help you.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      ou can see that while the first situation is perfect for the current consumer profile, the second can keep potential customers away who want to purchase a product or service.
      \nFor this reason, we have prepared this article to present the main benefits of Google My Business and assist you with five optimization tips for your page. <\/p>\n","protected":false},"author":1,"featured_media":18652,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1903,11],"tags":[],"class_list":["post-19647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-2","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/19647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/comments?post=19647"}],"version-history":[{"count":1,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/19647\/revisions"}],"predecessor-version":[{"id":51447,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/19647\/revisions\/51447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media\/18652"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media?parent=19647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/categories?post=19647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/tags?post=19647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}