The\u00a0Search Console report, which arrived at Reportei<\/a> in early 2020, is an essential tool for evaluating the performance of your site on Google.<\/p>\n In addition to helping to understand better your presence in\u00a0the search\u00a0engine’s\u00a0organic results, this functionality also offers input to generate\u00a0optimizations\u00a0and make your content more attractive.<\/p>\n For those who don’t know a lot of details,\u00a0Google Search Console\u00a0is available free of charge and offers a series of\u00a0reports and tools\u00a0for marketers and developers to analyze websites.<\/p>\n However, as our focus is on the\u00a0search traffic, it is this specific area that we will talk about in this article.<\/p>\n Below, you can find the primary information about the\u00a0Reportei\u00a0Search Console\u00a0report\u00a0and our\u00a0three tips\u00a0to improve the position of your pages in the search engine.<\/p>\n In\u00a0the Reported Search Console report, you can find an overview of your site’s performance in search traffic.<\/p>\n Therefore, it is possible to evaluate performance from\u00a0four main metrics\u00a0:<\/p>\n \u25cf\u00a0Clicks:\u00a0Total number of clicks on the Google results page that brought users to your site.<\/p>\n \u25cf\u00a0Impressions:\u00a0number of views that the links that lead to your site received in the search engine.<\/p>\n \u25cf\u00a0Click-through Rate (CTR):\u00a0total clicks divided by impressions.\u00a0When the CTR is high, it means that the site is fulfilling the goal of arousing the interest of users.<\/p>\n \u25cf\u00a0Average position:\u00a0shows the average position of the main result of your site in the Google ranking.<\/p>\n In addition to being generally available, with the total results for the period analyzed, these data are also displayed\u00a0in the highlighted\u00a0keyword,\u00a0page,\u00a0and\u00a0country\u00a0tables.<\/p>\n Through these divisions, it is possible to understand in more detail which content performs better in the search engine and which can be optimized for what your audience is searching for.<\/p>\n In the Search Console report, you also have access to four comparative graphs, which show the\u00a0evolution of clicks and impressions,\u00a0development of position and CTR,\u00a0clicks,\u00a0and\u00a0impressions by type of device.<\/p>\n The primary purpose of the Search Console report is to draw your attention to the\u00a0way Google views your website.<\/p>\n That is, if your content is of quality and is optimized for the search engine, it will undoubtedly be able to attract your audience and have a proper\u00a0positioning in the ranking. But, if you have noticed that your pages are still underperforming, you need to pay attention to some warning signs presented by the\u00a0metrics\u00a0we described above.<\/p>\n So, in this article, we’ve selected three tips associated with potential issues displayed in the Search Console report to get you started changing your strategy.\u00a0Come on?<\/p>\n The featured keyword table is essential for understanding\u00a0how users arrive at your content\u00a0and what answers they search for on Google.<\/p>\n After all, searches in search engines exist precisely for this: to\u00a0solve doubts\u00a0that people have on a particular subject.<\/p>\n Therefore, if what users are looking for is distant from what you offer as a response, your page may even appear with a high number of impressions, but it is unlikely to have a high click-through rate.<\/p>\n So here’s the first tip: start\u00a0analyzing the keywords\u00a0that direct to your content and try to\u00a0optimize it\u00a0to answer your audience’s questions.<\/p>\n Also, worry about the\u00a0person’s\u00a0first impression: if your headline is not objective and compelling, it probably won’t get that many clicks, even if the content is perfect.<\/p>\n With that first analysis done, it’s time to connect it to the pages with the highest organic reach on your website.<\/p>\n This second table shows the same main metrics, but now focusing on the\u00a0links that stand out the most on Google.<\/p>\n Now stop and evaluate: are these contents that perform better related to the search terms in the first table?\u00a0Are there possible combinations that can be optimized and generate even better results?<\/p>\n If so, it means that you are on the right track.\u00a0But if not, you can search for\u00a0specific\u00a0keywords\u00a0to improve those links that, despite being on the list, may still perform better.<\/p>\n Another interesting point to analyze is whether the\u00a0pages you consider most important\u00a0on your site appear in the table and what their results are.<\/p>\n If they have low CTR and average position (or are not even highlighted), this means that you should also be concerned with\u00a0optimizing them\u00a0and making them more\u00a0attractive.<\/p>\n Finally, we can not fail to talk about the\u00a0behavior of users\u00a0on your site and the ease of access to your content.<\/p>\n With graphs of clicks and impressions by device type (\u00a0desktop,\u00a0mobile,\u00a0and\u00a0tablet\u00a0), you can identify what your audience’s preferences are and what you can improve to improve their\u00a0experience.<\/p>\n It has large\u00a0smartphones\u00a0that have stood out in this regard, and if your site is not responsive, many users may give up consuming your content.<\/p>\n As a result, your pages may have difficulty positioning themselves well on Google.\u00a0Therefore, we always pay special attention to\u00a0optimizations for mobile devices.<\/p>\n We are sure that with this and the other two tips that we list here, your site will have a much better chance of firing and\u00a0reaching the top positions\u00a0of the largest search\u00a0engine\u00a0in the world.<\/p>\n If you enjoyed seeing our Search Console report and checking out our suggestions, how about starting to test it at your company or agency?\u00a0Sign up\u00a0and\u00a0try it free for three days!<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" The\u00a0Search Console report, which arrived at Reportei in early 2020, is an essential tool for evaluating the performance of your site on Google.<\/p>\n In addition to helping to understand better your presence in\u00a0the search\u00a0engine’s\u00a0organic results, this functionality also offers input to generate\u00a0optimizations\u00a0and make your content more attractive.<\/p>\n","protected":false},"author":1,"featured_media":19136,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1903],"tags":[3313],"class_list":["post-19097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-2","tag-google-search-console"],"_links":{"self":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/19097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/comments?post=19097"}],"version-history":[{"count":0,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/19097\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media\/19136"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media?parent=19097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/categories?post=19097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/tags?post=19097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a>See the Reported Search Console report.<\/h2>\n
<\/a>Three tips for climbing the Google ranking with the Search Console report<\/h2>\n
<\/a>1. Adjust your content to match the featured keywords<\/h3>\n
<\/a>2. Understand which pages on your site have the most organic reach<\/h3>\n
<\/a>3. Perform optimizations for mobile devices<\/h3>\n