{"id":18823,"date":"2020-06-04T13:48:24","date_gmt":"2020-06-04T16:48:24","guid":{"rendered":"https:\/\/servidor.reportei.com\/?p=18823"},"modified":"2023-01-27T15:08:23","modified_gmt":"2023-01-27T18:08:23","slug":"mailchimp-report-all-details","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/mailchimp-report-all-details\/","title":{"rendered":"Mailchimp Report: New. Know all the details."},"content":{"rendered":"

Find out how to measure the results of your email marketing campaigns<\/b><\/h2>\n

One of the leading email marketing tools came to Reportei, and so that you don’t miss any details, we prepared this article with all the information about our <\/span>new Mailchimp report<\/b>.<\/span><\/p>\n

The platform, which was developed in 2001, simplifies and makes the process of <\/span>creating campaigns and triggering emails<\/b> more accessible, which helps, especially in the growth of small businesses.<\/span><\/p>\n

\"Examples<\/p>\n

With that, a marketer, for example, can use it to set up personalized emails, create segmented contact lists, manage customer relationships using CRM tools, automate sending, perform A\/B tests and create landing pages, among several other services.<\/span><\/p>\n

You can already tell that <\/span>Mailchimp<\/span><\/a> is a great facilitator in the daily lives of those who take advantage of its resources, right?<\/span><\/p>\n

But, as with any digital marketing strategy, <\/span>your data needs to be studied continuously<\/b> to understand whether it generates results for the client\/decision-maker and how your campaigns can be improved.<\/span><\/p>\n

Therefore, to make this performance analysis step easier, Reportei created a complete Mailchimp report for those who want to be even more successful with the tool.<\/span><\/p>\n

In just three seconds, you have <\/span>access to all data about your sent emails<\/b>. Want to know what they are? Then keep reading our article!<\/span><\/p>\n

See which metrics you find in Reportei’s Mailchimp report.<\/b><\/h2>\n

Our Mailchimp report gathers the complete data of your email marketing campaigns so that you can make a detailed analysis and create successful strategies.<\/span><\/p>\n

Check out which are the 12 metrics you will find:<\/span><\/p>\n

    \n
  1. Sent emails<\/b>: number of emails sent by campaigns in the analyzed period.<\/span><\/li>\n
  2. Total openings<\/b>: shows the number of recipients who opened their emails one or more times.<\/span><\/li>\n
  3. Unique openings<\/b>: the individual users who opened your emails.<\/span><\/li>\n
  4. Opening rate<\/b>: displays the percentage of campaigns successfully delivered and registered.<\/span><\/li>\n
  5. Total clicks<\/b>: this is the number of recipients who clicked on any tracked link one or more times.<\/span><\/li>\n
  6. Unique clicks<\/b>: the number of individual recipients who clicked on any tracked link.<\/span><\/li>\n
  7. Click-through rate<\/b>: Shows the percentage of campaigns successfully delivered that recorded a click.<\/span><\/li>\n
  8. Subscription cancellations<\/b>: shows the total number of recipients who clicked on the “Cancel Subscription” link, taking into account all your campaigns for the period analyzed.<\/span><\/li>\n
  9. The number of campaigns<\/b>: a total of attacks that sent an email in the analyzed period.<\/span><\/li>\n
  10. Permanent returns<\/b>: indicates a permanent reason why an email could not be delivered.<\/span><\/li>\n
  11. Temporary returns<\/b>: usually indicate a temporary problem with deliveries.<\/span><\/li>\n
  12. Total forwarded<\/b>: number of times the campaign was sent using the “Forward to a Friend” form. This statistic considers only referrals through the form above and is unable to detect when a recipient uses the forwarding function in his or her email program.<\/span><\/li>\n<\/ol>\n

    Performance graphs<\/b><\/h3>\n

    In addition to these 12 metrics with complete information on campaign performance, you can also see two graphs:<\/span><\/p>\n