Having a <\/span>Company Page on LinkedIn<\/b> is an essential step for companies that want to excel in one of the most opportunity-generating social networks in Brazil.<\/span><\/p>\n According to a survey conducted by Goobec in 2018, LinkedIn currently reaches over <\/span>600 million users worldwide<\/b>, which makes active participation in the platform a strategy for those who invest in digital marketing.<\/span><\/p>\n So, to help you build your company page on LinkedIn and leverage your results on this network, we have created a guide with all the essential information about Company Pages. Keep reading and pay attention to the tips!<\/span><\/p>\n Because it’s a social network of professional contacts, LinkedIn has a lot to offer companies that create a page on their platform.<\/span><\/p>\n In addition to generating greater <\/span>credibility<\/b> for your business, Company Pages <\/span>make it easy for users to access your information<\/b>, your products or services, and the job opportunities you create.<\/span><\/p>\n Companies pages on LinkedIn also allow you to <\/span>create and manage ads<\/b>, <\/span>monitor your audience data<\/b>, and <\/span>track the results of the content<\/b> you produce and disseminate.<\/span><\/p>\n All of this makes it easy for you to interact with followers and direct your content to the right people.<\/span><\/p>\n So if you haven’t created your Company Page on LinkedIn yet, it’s time to start investing in this social network right now!<\/span><\/p>\n Before you can start your Company Page on LinkedIn, you and your company must meet some of the <\/span>platform’s requirements<\/b>. Below you can see what they are:<\/span><\/p>\n If your company meets these prerequisites, you can create your Company Page from the <\/span>walkthrough provided by LinkedIn itself<\/span><\/a>.<\/span><\/p>\n Remember that the more complete your business information is, the more likely it is to stand out and attract users to the platform.<\/span><\/p>\n For those who want to go further and <\/span>optimize their Company Page<\/b>, we have listed below six essential tips that make all the difference in getting the best results. Check out!<\/span><\/p>\n When you create your LinkedIn Company Page, it will receive a URL that has a default numeric code.<\/span><\/p>\n To change this code, go to LinkedIn settings and click on “public profile.” From this, you can verify that your business name is available and <\/span>customize your URL so that it can be found<\/b> by users more efficiently.<\/span><\/p>\n Encouraging your employees to join LinkedIn and <\/span>tagging Company Page on profiles<\/b> is a great way to increase the <\/span>company’s organic exposure<\/b> and reach.<\/span><\/p>\n Besides, you should also encourage your team to <\/span>share content<\/b> that is produced or shared on the platform. You can rest assured that this active participation is fundamental to improving your results.<\/span><\/p>\n Company Pages can contribute (and a lot) to your <\/span>Search Engine Optimization (SEO) strategy<\/b> as Google also ranks them.<\/span><\/p>\n Therefore, you must always select<\/span> the right keywords<\/b> for your content and <\/span>add the most relevant terms to your company description<\/b>.<\/span><\/p>\n In addition to contributing to search engines, these optimizations also cooperate with <\/span>searches done on LinkedIn itself<\/b>.<\/span><\/p>\n As we mentioned earlier, Company Pages allow you to create ads that help promote your content and promote your company.<\/span><\/p>\n Targeting<\/b> on this network is even much more <\/span>specific<\/b> and <\/span>detailed<\/b>, which creates opportunities for you to attract your audience and drive traffic to your website more effectively.<\/span><\/p>\n Because of this more educational feature, LinkedIn is also a great place to <\/span>share the blogposts and precious materials posted on your website\/blog<\/b>.<\/span><\/p>\n This production and sharing of relevant content are significant to <\/span>attract more followers<\/b> to the page and <\/span>increase engagement<\/b> with them.<\/span><\/p>\n Therefore, always keep the frequency and always encourage the team to share the posts, news, and vacancies you make available.<\/span><\/p>\n Measuring the results your page generates is an essential step in understanding if your strategy is working and looking for new techniques to improve it.<\/span><\/p>\n Through <\/span>data analysis<\/b>, you can gain <\/span>valuable insight<\/b> into your followers (such as their positions and business sectors) and the performance of your posts (such as viewership and engagement).<\/span><\/p>\nWhy create a Company Page on LinkedIn?<\/b><\/h2>\n
Requirements to have a Company Page<\/b><\/h3>\n
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Six tips on optimizing the Company Page on LinkedIn<\/b><\/h2>\n
1. Customize your URL<\/b><\/h3>\n
2. Encourage your employees to be part of the network<\/b><\/h3>\n
3. Use the right keywords on your page<\/b><\/h3>\n
4. Create effective ads<\/b><\/h3>\n
5. Produce and share relevant content<\/b><\/h3>\n
6. Track your page results<\/b><\/h3>\n