1. Search for the right keywords<\/b><\/p>\n
2. Edit filename before uploading the video<\/b><\/p>\n
3. Produce objective and optimized titles<\/b><\/p>\n
4. Make a full description<\/b><\/p>\n
5. Add subtitles to videos<\/b><\/p>\n
6. Tag your videos<\/b><\/p>\n
7. Create attractive thumbnails<\/b><\/p>\n
8. Encourage user interaction<\/b><\/p>\n
9. Keep an eye on the metrics<\/b><\/p>\n
With over <\/span>one billion users and one billion hours watched per day<\/span><\/a>, <\/span>YouTube<\/span><\/a> is today one of the most prominent media in <\/span>producing content for the internet<\/b>.<\/span><\/p>\n No wonder digital influencers and companies have been banking on the world’s most famous video platform to <\/span>bring information to the public<\/b>, <\/span>build closer relationships,<\/b> and <\/span>advertise their business<\/b>. <\/span>But, as it is with Google, the competition for top YouTube rankings is fierce and requires far more than producing good content.<\/span><\/p>\n Therefore, to stand out, you also need to pay special attention to technical issues and <\/span>SEO best practices for YouTube<\/b>.<\/span><\/p>\n If you don’t know how to optimize your videos yet or are just starting, we’ve listed nine essential tips for <\/span>increasing viewership<\/b>, <\/span>improving YouTube search performance,<\/b> and <\/span>leveraging your channel on the platform<\/b>. Continue reading to check it out!<\/span><\/p>\n Just like a blog content production strategy, YouTube also needs the right <\/span>keywords to rank your videos better<\/b>. <\/span>So our first SEO tip for YouTube is to do a thorough search of keywords that represent your content.<\/span><\/p>\n You can <\/span>start your search through the platform’s search bar<\/b>, which automatically offers additions to the terms you enter and thus shows which ones are most searched by users. <\/span>To validate these keywords, it is worth exploring <\/span>Google Trends<\/span><\/a> (using the \u201cYouTube Search\u201d filter) and <\/span>Keyword Planner<\/span><\/a> if your goal is to rank first in the Google ranking as well.<\/span><\/p>\n This tip may seem silly at first, but it makes all the difference to performing well on YouTube ranking. <\/span>If you often use names like \u201cnotitle.mp4\u201d or \u201cvideo1.mp4\u201d, it’s time to change your strategy and <\/span>focus on the keyword that represents your content<\/b>. A video featuring a chocolate cake recipe, for example, might be named <\/span>\u201chow_to_make_a_chocolate_cake.mp4″<\/b>.<\/span><\/p>\n Therefore, before uploading the video to the platform, <\/span>always rename the file to something that reflects the theme covered<\/b> and contains the keyword. This will help the search engine understand what subject you are talking about.<\/span><\/p>\n The title is as much a point of attraction for the user as a way of informing searchers what the topic covered in its content is. <\/span>Therefore, you must always insert<\/span> the keyword<\/b> (at the beginning, preferably) and create titles that <\/span>answer your audience’s questions<\/b>.<\/span><\/p>\n Another important tip is to pay attention to the <\/span>size of your title<\/b> so that it does not display incompletely by YouTube. Ideally, it has had a maximum of <\/span>70 characters.<\/b><\/p>\n Video description<\/b> is one of the most influential factors in search engine ranking and is, therefore, an important tip for those who want to do SEO for YouTube. <\/span>Since search engines are not able to identify the subject of your content by video alone, they rely on the <\/span>textual information<\/b> contained in the title, file name, and description.<\/span><\/p>\n So ideally, you always fill the description space with content that is relevant not only to searchers but also to users who come to your channel. <\/span>In addition to inserting the keyword throughout the text and making it clear what the subject matter is, you can <\/span>add links<\/b> that lead to <\/span>related videos<\/b>, your <\/span>website<\/b>, <\/span>blog,<\/b> or <\/span>social networks<\/b>.<\/span><\/p>\n Another factor that makes the difference in SEO for YouTube is the use of <\/span>subtitles in videos<\/b>. Like the description, this feature is also tracked by search engines and can significantly impact their performance.<\/span><\/p>\n Although the platform offers <\/span>automatic subtitles<\/b>, it is ideal for transcribing the video manually and uploading\/syncing<\/span> the text<\/b> later. This practice is best suited to <\/span>avoid errors<\/b> and <\/span>ensure the best experience<\/b> for users who have a hearing impairment.<\/span><\/p>\n In addition to using the transcript in the subtitle, you can also <\/span>use it in your video description<\/b>.<\/span><\/p>\n Tags<\/b> are a feature that makes it easy for both SEO for YouTube and the display of your videos to people looking for topics related to your content.<\/span><\/p>\n As such, you can bet on the <\/span>keywords that define your video<\/b> to choose which tags will be used to leverage its performance.<\/span><\/p>\n Also, you can do a little <\/span>competitor research<\/b> to see which tags are used by videos that rank well and keep an eye on the <\/span>suggestions that YouTube itself makes available<\/b>.<\/span><\/p>\n Thumbnails<\/b> (those miniatures that makeup video covers) are essential elements in attracting users to your videos and, consequently, increasing the number of views.<\/span><\/p>\n A prominent thumbnail is one that can reveal the <\/span>concept of the video<\/b> and influence a person to open it just by looking at the image.<\/span><\/p>\n While not directly interfering with SEO for YouTube, these thumbnails can <\/span>generate more clicks<\/b> and <\/span>significantly improve your performance<\/b> through this increase.<\/span><\/p>\n When users interact with a video, YouTube understands that it has good content, and it helps to position it better in the search engine.<\/span><\/p>\n To encourage engagement with your audience, you should enter <\/span>call-to-action (CTAs)<\/b> that invite them to do essential things like subscribing<\/span> to the channel<\/b>, <\/span>share content<\/b>, <\/span>leave a comment or like<\/b>, <\/span>watch a related video<\/b>, or <\/span>click in a link that leads to your website<\/b>.<\/span><\/p>\n In addition to inserting these CTAs into the script itself, you can take advantage of some YouTube features that make this interaction easier, such as <\/span>using cards<\/b> in videos and <\/span>adding links in the description<\/b>.<\/span><\/p>\n The success of a content strategy depends not only on producing and publishing on a channel but also on <\/span>metric analysis<\/b> that helps you understand where your actions are heading.<\/span><\/p>\n Therefore, you must keep an eye on the <\/span>results generated by your videos<\/b> and especially the <\/span>behavior of your audience<\/b>. <\/span>This will help you map how users interact with your content, and make <\/span>adjustments to their length and format<\/b> so that they are more attractive and <\/span>retain the audience<\/b>.<\/span><\/p>\n1. Search for the right keywords<\/b><\/h3>\n
2. Edit filename before uploading the video<\/b><\/h3>\n
3. Produce objective and optimized titles<\/b><\/h3>\n
4. Make a full description<\/b><\/h3>\n
5. Add subtitles to videos<\/b><\/h3>\n
6. Tag your videos<\/b><\/h3>\n
7. Create attractive thumbnails<\/b><\/h3>\n
8. Encourage user interaction<\/b><\/h3>\n
9. Keep an eye on the metrics<\/b><\/h3>\n