Knowing how to build customer loyalty, whether you’re an agency or a freelancer, is one of the biggest challenges digital marketers face in their careers. After all, many decision-makers are still unable to understand what results digital services can bring <\/strong>to their companies.<\/p>\n In this way, agencies and freelancers continue to struggle to retain and win these clients<\/strong>, so that, in addition to continuing projects, they can also get future brand promoters.In this article, you can check out which key factors influence account retention<\/strong>, and learn about four critical tips on how to build customer loyalty<\/strong>.<\/p>\n Customer retention is still one of the most significant difficulties for those who work with digital marketing, and several reasons can lead to this reduction in the number of accounts<\/strong>.<\/p>\n According to the\u00a0 Digital Agencies Panorama 2019, a survey developed by Rock Content and Resultados Digitais, the reasons are related to both the internal and external environment.<\/p>\n Below is a list of the main reasons cited by the study, that suit both the reality of agencies and freelancers:<\/p>\n Among these reasons, we can see that most of them are linked to a common factor: the lack of communication<\/strong> between professionals and the decision-makers of the companies that hired them.<\/p>\n It is this difficulty in communicating that negatively influences the alignment of expectations and ends up causing the customer to see in competition the solution to their problems.<\/p>\n Some strategies directly assist in improving customer relationships and, consequently, retaining them, as you will see below.<\/span><\/p>\n If the reality of your business is linked to the challenges we listed earlier, then it’s time to roll up your sleeves and start focusing on customer loyalty.<\/strong><\/p>\n After all, maintaining customer loyalty is always more comfortable than acquiring new accounts.<\/p>\n So to help you circumvent all these obstacles and improve your results, we’ve selected four essential tips on how to build customer loyalty. Check out each one!<\/p>\n If you want your customers to trust and recognize your work, you must first be proactive <\/strong>and commit to delivering your best service at all times<\/strong>.<\/p>\n It requires knowing their pain<\/strong>, their objectives<\/strong>, and the goals<\/strong> they want to achieve with digital marketing services.<\/p>\n The first step is to aligning customer expectations with the services<\/strong> you can offer<\/strong>, and thus starting a project that is customized and tailored to your needs.<\/p>\n Another right way to reinforce your commitment and thus ensure retention is to draw up a contract that is fair<\/strong> and provides all rights and duties of both parties.<\/p>\n As pointed out in the Digital Agency Panorama survey, it is normal for customers to have difficulty understanding the depths of results<\/strong> that digital marketing can deliver.<\/p>\n The study points out that <\/span>27.4% of agencies interviewed have invested in content production to educate their customers<\/strong>.<\/span><\/p>\n To be most effective, this briefing process must also involve <\/span>presenting results<\/strong>, as metrics are essential factors in understanding where the project is heading and how actions can be aligned with customer expectations.<\/span><\/p>\n Communication<\/strong> should always be the main focus of those who want to build customer loyalty and thereby create lasting and productive relationships <\/strong>with them.<\/p>\n After all, it is through closer contact<\/strong> with customers that you can make them understand what your team can deliver and what results are generated from a particular service.<\/p>\n Communication is, above all, the bridge to the alignment of expectations<\/strong>. If the decision-maker always has a clear view of his work, he can never be dissatisfied with not achieving a result that was not promised.<\/p>\n This bond of trust<\/strong> built by proximity is essential for a relationship between client and agency\/freelancer to extend over many contracts and yield excellent results such as referrals and brand promotion.<\/p>\n Another solution that agencies have found to retain clients is the frequent presentation of the results<\/strong> of their projects<\/strong>.<\/p>\n According to the Panorama data, this strategy ranks first in the responses and is adopted by 64.2%<\/strong> of respondents.<\/p>\n The customer begins to see the information in numbers that exceed vanity metrics and assist in the process of internalizing the effectiveness of digital services<\/strong>.<\/p>\n In addition to presenting the results for each month, follow-up reports are also essential to show the customer what steps will be taken from the scenarios analyzed<\/strong>.<\/p>\n When you insert the decision-maker into this cycle of planning, execution, and analysis, he\/she experiences the reality of digital marketing and sees that you know what you are doing and where you are taking it.<\/p>\n It helps you achieve the bond of trust, which is built through commitment and reinforced by communication.<\/p>\n At Reportei<\/a>, our reports are structured to help you get closer to your customer through effective<\/strong>, results-based communication<\/strong> that you generate for their business.<\/p>\n In addition to containing critical social media metrics, Reportei also gives you the freedom to add open data analytics, add your insight into the project<\/strong> and structure your report<\/strong> as you like using our customizable version.<\/p>\n Liked our tips on how to build customer loyalty and want to present your results practically and educationally for them? Then login or register on our website<\/a> to generate complete social media reports<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":" Knowing how to build customer loyalty, whether you’re an agency or a freelancer, is one of the biggest challenges digital marketers face in their careers. After all, many decision-makers are still unable to understand what results digital services can bring to their companies.<\/p>\n","protected":false},"author":1,"featured_media":16873,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2079],"tags":[972],"class_list":["post-16872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-digital-marketing"],"_links":{"self":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/16872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/comments?post=16872"}],"version-history":[{"count":0,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/16872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media\/16873"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media?parent=16872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/categories?post=16872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/tags?post=16872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Customer retention is a common challenge for agencies and freelancers<\/strong><\/h2>\n
\n
Four tips on how to build customer loyalty<\/strong><\/h2>\n
1. Commit to your work and your customers<\/strong><\/h3>\n
2. Educate your customer about the importance of marketing<\/strong><\/h3>\n
3. Always keep an active communication<\/strong><\/h3>\n
4. Present project results<\/strong><\/h3>\n