{"id":16191,"date":"2019-03-14T10:06:30","date_gmt":"2019-03-14T13:06:30","guid":{"rendered":"https:\/\/servidor.reportei.com\/?p=16191"},"modified":"2019-06-25T18:04:17","modified_gmt":"2019-06-25T21:04:17","slug":"know-the-5-main-challenges-to-agencies-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/know-the-5-main-challenges-to-agencies-in-digital-marketing\/","title":{"rendered":"Know the 5 main challenges to Agencies in Digital Marketing"},"content":{"rendered":"

Challenges to Digital Marketing Agencies<\/h2>\n

Knowing the main challenges in Digital Marketing agencies is a good step to who aims to grow in this area that gained great popularity throughout the job market.<\/span><\/p>\n

Therefore, <\/span>Resultados Digitais<\/span> and <\/span>Rock Content (from Latin America)<\/span> performed, between August and September 2017; research with more than a thousand participants to collect data that resulted in the <\/span>Landscape Of Digital Agencies 2018.<\/span><\/p>\n

The goal was collect data about the agencies profile, the main offered services, the adoption of digital strategies from the own company and obstacles that need to be overcome.<\/span><\/p>\n

In this article, we focused, specifically in the most pointed challenges according to the results of the research and in solutions that can be helpful in case they are a part of your reality. Check it out!<\/span><\/p>\n

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  1. \n

    Price the services of Digital Marketing<\/span><\/h2>\n<\/li>\n<\/ol>\n

    According to Panorama, one of the most appointed challenges from the agencies, in general, is to put a price on the offered service. <\/span><\/p>\n

    Of the participants, <\/span>43,2% showed difficulties defining the optimal price<\/b> for each project and finding ways to add value in what they are selling to the customers.\u00a0<\/span>For many agencies, <\/span>pricing tends to be linked to the costs generated by the development of its services<\/b>, taking into account production costs, hours worked, profit margins and deliveries determined from fixed packages. <\/span><\/p>\n

    However, these do not have to be the only factor influencing when it comes to budgeting for customers.\u00a0<\/span>Of course, the costs involving the production makes a lot of difference, although it must be linked to <\/span>the value that your agency wants to generate for their customers<\/b>.\u00a0<\/span>If one of your biggest challenges is pricing too, start thinking about <\/span>the impact you wish to make on your costumer\u2019s business <\/b>through the Digital Marketing services offers.<\/span><\/p>\n

    2. Increase the numbers of recurring costumers <\/span><\/h2>\n

    One of the challenges of Digital Marketing agencies presented in the research was to <\/span>raise the numbers of customers that are recurring or that close long-term contracts<\/b>.<\/span> This problem, occupied the first place in the ranking of obstacles to be overcome in 2018, was registered for <\/span>63.3% of the participants that aren\u2019t looking only for new customers<\/b>, but also to get loyalty from those who already are in the agency.<\/span><\/p>\n

    This brings us, once again, to the question of seeing value in the agency deliveries and in the outcome, it generates through its services.\u00a0<\/span>A possible and highly advised solution, for example, is the <\/span>adoption of Inbound Marketing strategies<\/b> for your own brand.\u00a0<\/span>Through well-planned and developed content, you can <\/span>reach new opportunities with potential customers<\/b> who recognize you as a specialist in Digital Marketing and are aligned with your goal.<\/span><\/p>\n

    This way <\/span>you can generate information and value so that they get to you<\/b>, understand how the service work and how they will get a return on your marketing investment.\u00a0<\/span>The survey data showed that the agencies that invest in their own communication get <\/span>3.25 times more visits and 2.74 times more leads<\/b> than others who don\u2019t implement these strategies.<\/span><\/p>\n

    3.Proving the value of Digital Marketing to potential customers<\/span><\/h2>\n

    The same way you need to <\/span>show the value of your services to your customers<\/b>, you also need to prove it to the audience you aim.\u00a0<\/span>Not all people understand what Digital Marketing is<\/b> and how it can help leverage their business.\u00a0<\/span>Therefore, this obstacle gained second position in the ranking of \u2018Challenges in providing Digital Marketing\u2019 of Panorama, affecting <\/span>42.4%<\/b> of the agencies.<\/span><\/p>\n

    The growth in this problem compared to 2017 was 6.2%, showing that many potential customers still <\/span>don\u2019t understand how digital services work<\/b>.\u00a0<\/span>Again, the solution appears through the adoption of Inbound Marketing strategies for the agency itself.\u00a0<\/span>The relevant content offer will gradually make them <\/span>understand the importance of Digital Marketing<\/b>, recognizing the value of their solutions and see how they can align the services to their reality.<\/span><\/p>\n

    4.Rising the income from digital services <\/span><\/h2>\n

    Panorama also points out that <\/span>62% of the agencies<\/b> that participated in 2018 face the challenge of <\/span>increasing revenue generated by Digital Marketing services<\/b>.\u00a0<\/span>Along with the data, <\/span>59.5% of them<\/b> also responded that <\/span>their goal is the increase of customers for digital projects.\u00a0<\/b>Solving the second hurdle would help make the first one easier, for sure. Nevertheless, both depend heavily on the value the client sees in the service the agency offers.<\/span><\/p>\n

    Once again, we hit this key because it is extremely important for those who want to sell more and for those who want to retain customers.\u00a0<\/span>If you can demonstrate the importance of Digital Marketing<\/b> to potential customers, they will understand the value of your services and will contract based on this rather than pricing.\u00a0<\/span>Likewise, if you <\/span>deliver results <\/b>and they <\/span>meet the expectation of your customers<\/b>, you will be able to <\/span>plan strategies to increase your revenue<\/b> from the deals you already have. <\/span><\/p>\n

    If that is your main obstacle, how about taking advantages of these opportunities to make your agency take off and gain the trust of your audience? <\/span><\/p>\n

    5.Improving customers retention<\/span><\/h2>\n

    One of the major challenges of Digital Marketing agencies is still <\/span>customers retention<\/b>.\u00a0<\/span>Of the total number of participants in the survey, <\/span>50.6%<\/b> identified this problem as a big obstacle to overcome during 2018.\u00a0<\/span>Panorama indicates that this issue may be directly related to the <\/span>lack of alignment with customers\u2019 expectations<\/b>, demonstration of results that lead to the opportunity of new business and the understanding that success is not immediate.<\/span><\/p>\n

    For this reason, <\/span>64.2%<\/b> of the agencies adopted as the main strategy to solve this problem the <\/span>presentation of monitoring project\u2019s reports<\/span>.\u00a0<\/span>With <\/span>exposing metrics that are aligned with your company\u2019s customers success<\/b>, you\u2018ll show to them that you are there to generate opportunities.\u00a0<\/span>This way, you can also involve him in tracking results and strategy, making him understand what actually happens and open doors to loyalty.<\/span><\/p>\n

    The results can be presented according to the frequency that you think is ideal, but<\/span> 68.4% of the participants choose to send monthly reports to their clients.\u00a0<\/b>It is worth emphasizing other ways to improve customer\u2019s retention as pointed out in Panorama.\u00a0<\/span>In addition to aligning with customer\u2019s expectations and reporting, your agency can focus on <\/span>delivering proven results early in the project<\/b> so the client sees hiring as a good investment.<\/span><\/p>\n

    The production of educational content<\/b> is also an excellent option since the client will gradually understand how the services are developed and how they can generate results for his business. <\/span><\/p>\n

    Other challenges of Digital Marketing Agencies<\/span><\/h2>\n

    In addition to the main challenges of the Digital Marketing agencies mentioned above, some other obstacles <\/span>were pointed out that still need attention<\/b> to solve recurring problems.\u00a0<\/span>Among them are mainly <\/span>internal improvements<\/b> that can upgrade the supply of quality projects.<\/span><\/p>\n

    Of the total, <\/span>56.8%<\/b> of the agencies, for example, mentioned that the <\/span>services provided needed improvements<\/b>, while <\/span>39.8% wanted to increase the Digital Marketing portfolio<\/b>.\u00a0<\/span>Another challenge that worries agencies is related to knowledge: <\/span>31.7% of them want to overcome barriers related to the training of the team.<\/b><\/p>\n

    One possible solution to these small internal difficulties is the <\/span>encouragement of studies<\/b> and the <\/span>constant updating of the changes taking place in the field<\/b>.\u00a0<\/span>Digital Marketing constantly evolves, so you have to keep up with your trends and innovations to always offer the best services to your customers.<\/span><\/p>\n

    That\u2019s a way it\u2019s worth remembering once again: the value and quality of an agency\u2019s work is beyond any price, so make it the greatest ally of your success.\u00a0<\/span>Now that you know what the main challenges of Digital Marketing agencies are, how about applying our <\/span>Customers Marketing Checklist<\/span> in your company and standardizing your processes to boost your results?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Knowing the main challenges in Digital Marketing agencies is a good step to who aims to grow in this area that gained great popularity throughout the job market.<\/p>\n","protected":false},"author":1,"featured_media":16194,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-16191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/16191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/comments?post=16191"}],"version-history":[{"count":0,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/16191\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media\/16194"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media?parent=16191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/categories?post=16191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/tags?post=16191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}