{"id":16009,"date":"2019-02-19T15:23:59","date_gmt":"2019-02-19T18:23:59","guid":{"rendered":"https:\/\/servidor.reportei.com\/?p=16009"},"modified":"2025-02-14T14:53:12","modified_gmt":"2025-02-14T17:53:12","slug":"why-advertise-on-social-media","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/why-advertise-on-social-media\/","title":{"rendered":"Why advertise on social media"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Why is important to advertise on social media?<\/span><\/h2>\n<p>If you produce content for a website or a blog you may have already encountered the following situation: you think of an interesting agenda, try to write a full text, do keyboard research, optimize content for SEO, everything perfect, the way it should be.<\/p>\n<p><span style=\"font-weight: 400;\">Later you analyze the <strong>metrics of your post<\/strong> and see that its reach is much lower than you expected. That is, few people have found and read that carefully made content. It\u2019s frustrating, isn\u2019t it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if your site has a good number of followers, it can be difficult to keep increasing reach with each new post. Therefore, it is necessary to disclose what you constantly produce, either to keep the interest of those who are with you or to reach desired new followers. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Social Media: \u00a0vision beyond &#8220;reach&#8221;<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Advertising on social media is an affordable way <\/span><b>to ensure that your content has the visibility it deserves<\/b><span style=\"font-weight: 400;\">. This step is not only present in all digital marketing strategies but is one of the most important in the process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to leveraging the reach of the site or blog, social media can improve other factors of your online presence, such as: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Organic visibility <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand\/company awareness<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interaction with the public<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement with content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The number of online sales.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Spreading your production, you can also have a number of added benefits. Nevertheless, to get the best of these tools you have to plan what to do in each of them according to their particularities, as we see below.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Choose your allies well<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Of all the networks available on the internet, it makes more sense to appear only in those with the largest numbers of users, right? Not always! The choice of the networks must be based on something deeper, even because reach numbers are given relatively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s think about an HR company, for example. It may be more interesting to have a strong presence on LinkedIn \u2013 a network focused on job and networking opportunities \u2013 than on Instagram, which works with an imagery appeal more focused on entertainment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the <\/span><span style=\"font-weight: 400;\">2017 Digital report<\/span><span style=\"font-weight: 400;\">, Instagram has 57 million users in Brazil, while LinkedIn has just over half: 29 million. However, for our fictitious company, LinkedIn stands a better chance of reaching specialized followers, more interested in the content it has to offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good starting point is to <\/span><b>spread the word on social media that your persona or target audience uses the most<\/b><span style=\"font-weight: 400;\">. You have not defined your person yet? Read <\/span><span style=\"font-weight: 400;\">this post<\/span><span style=\"font-weight: 400;\"> on<\/span><a href=\"https:\/\/reportei.com\/en\/blog\/\"><span style=\"font-weight: 400;\"> Reportei\u2019s <\/span><span style=\"font-weight: 400;\">blog<\/span><\/a><span style=\"font-weight: 400;\"> and learn how to create yours!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your planning should be delimited by what will be posted on each of the networks because not all content fits anywhere. Use them so that they complement each other, <\/span><b>enjoying the advantages respecting the direction and language<\/b><span style=\"font-weight: 400;\"> of each one. \u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Know the right moment to strike<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another tip to improve the reach and, mainly, the engagement of your posts is to know the best time to publish. The engagement factor \u2013 when users like, comment or share your posts \u2013 is closely linked to the time they are browsing the social media in question.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this updated material of the <\/span><span style=\"font-weight: 400;\">Content Marketing<\/span><span style=\"font-weight: 400;\"> blog, you will find surveys about the best times to post on each platform. However, <\/span><b>make your own observation to find out what specific times work for you<\/b><span style=\"font-weight: 400;\"> \u2013 this is, your audience.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Strike again!<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another advantage of advertising on social networks is the possibility to repost those contents that didn\u2019t have many views or didn\u2019t turn up so well at the time of publication. <\/span><b>Use the repost wisely!<\/b><span style=\"font-weight: 400;\"> You can schedule it on related commemorative dates, or even avail it if the subject you wrote gained evidence in the media again. <\/span><b>Never repost repeatedly<\/b><span style=\"font-weight: 400;\">, invest that precious time in creating new content!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you understand why and how to advertise on social media, it\u2019s time to get some work done! Download our <\/span><span style=\"font-weight: 400;\">Social Media Planning Template<\/span><span style=\"font-weight: 400;\"> for free and start planning the content, marketing strategies, diagnoses of online presence and more!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you produce content for a website or a blog you may have already encountered the following situation: you think of an interesting agenda, try to write a full text, do keyboard research, optimize content for SEO, everything perfect, the way it should be.<\/p>\n<p>Later you analyze the metrics of your post and see that its reach is much lower than you expected. That is, few people have found and read that carefully made content. It\u2019s frustrating, isn\u2019t it?<\/p>\n","protected":false},"author":1,"featured_media":16012,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1117,1608],"tags":[],"class_list":["post-16009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-2","category-social-media-en"],"_links":{"self":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/16009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/comments?post=16009"}],"version-history":[{"count":1,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/16009\/revisions"}],"predecessor-version":[{"id":51410,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/16009\/revisions\/51410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media\/16012"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media?parent=16009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/categories?post=16009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/tags?post=16009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}