{"id":82038,"date":"2026-09-25T11:09:18","date_gmt":"2026-09-25T14:09:18","guid":{"rendered":"https:\/\/reportei.com\/?post_type=pauple_helpie&p=82038"},"modified":"2026-10-15T12:17:17","modified_gmt":"2026-10-15T15:17:17","slug":"how-to-integrate-google-local-services-into-reportei","status":"publish","type":"pauple_helpie","link":"https:\/\/reportei.com\/en\/central-de-ajuda\/how-to-integrate-google-local-services-into-reportei\/","title":{"rendered":"How to integrate Google Local Services with Reportei"},"content":{"rendered":"
Now you can integrate Google Local Services<\/strong> with Reportei and track your leads, calls, and conversations directly in your reports and dashboards<\/p>\n
Google Local Services is also known as Local Services Ads or Google local service ads. It is Google’s advertising platform aimed at service providers serving customers in a region, such as plumbers, electricians, lawyers, clinics, real estate agencies, and pest control companies. The ads appear at the top of Google Search and Google Maps, usually with the ‘Google Verified’ badge next to the company’s name.<\/p>\n
Google Local Services is available on the Premium plan<\/strong>.<\/p>\n
\n
What is Google Local Service<\/span><\/span><\/h2>\n
\n
The major difference between Google Local Services and other ad networks is the billing model: the advertiser pays per lead, not per click or impression. A lead is a real contact from a consumer with the company, such as a call, a message, or a booking made from the ad.<\/p>\n
Therefore, what matters to track also changes. Instead of looking only at clicks and CTR, the most important thing is<\/p>\n
\n
how many leads came in and through which channel: phone, message, or booking<\/li>\n
how many of these leads Google charged for and how much each cost<\/li>\n
at what stage each lead is: new, in progress, booked, declined, expired<\/li>\n
how the service was: answered calls, call duration, conversations per channel<\/li>\n<\/ul>\n
\n
What can be monitored in the reports<\/span><\/span><\/h3>\n
Below we list some of the metrics available for analysis in Reportei’s reports<\/p>\n
Investment and leads<\/strong><\/p>\n
\n
Amount spent<\/li>\n
Charged leads<\/li>\n
Cost per charged lead<\/li>\n
Leads<\/li>\n
Daily budget<\/li>\n<\/ul>\n
Ad delivery<\/strong><\/p>\n
\n
Impressions<\/li>\n
Clicks<\/li>\n
CTR<\/li>\n
Average CPC<\/li>\n
Average CPM<\/li>\n
Conversion rate<\/li>\n<\/ul>\n
Leads by type and status<\/strong><\/p>\n
\n
Leads by phone, message, and booking<\/li>\n
Leads scheduled, new, in progress, declined, expired, and credited<\/li>\n<\/ul>\n
Customer service<\/strong><\/p>\n
\n
Calls, connected calls, connection rate, and average duration<\/li>\n
Conversations per channel: messages, SMS, email, WhatsApp, and bookings<\/li>\n<\/ul>\n
There are also evolution graphs over the period and lead tables by type, status, service category, and conversations per channel.<\/p>\n
![\"\"](\"https:\/\/reportei.com\/wp-content\/uploads\/2026\/09\/Captura-de-Tela-2026-09-23-as-12.01.32.png\")
<\/figure>\n