Instagram remains one of the most relevant platforms for digital marketing. That’s why accurate and up-to-date analysis of its data is essential for those looking to make more strategic decisions.<\/p>\n\n\n\n
At Reportei, we closely follow Instagram\u2019s updates \u2014 especially API changes \u2014 to ensure that the metrics shown in our reports faithfully reflect the data provided by the platform.<\/p>\n\n\n\n
Since 2024, Instagram has implemented significant API changes, such as introducing new metrics for content, and continued in 2025 with the replacement of the \u201cImpressions\u201d metric with \u201cViews,\u201d for example (we explain more in this article).<\/p>\n\n\n\n
In this guide, we clearly explain how integration with Instagram works and which key metrics are affected by API limitations. Let\u2019s dive in!<\/p>\n\n\n\n
<\/p>\n\n\n\n
Data collection depends directly on what Instagram makes available via API. This means some information may arrive with restrictions or specific formats \u2014 which we explain below.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Not all Instagram metrics include both organic and paid data. In many cases, the API provides only organic data.<\/p>\n\n\n\n
Whenever possible, we indicate in the platform (by clicking the \u201c?\u201d icon next to the metric) whether that data refers to:<\/p>\n\n\n\n
This way, you can better interpret your report results.<\/p>\n\n\n\n
<\/p>\n\n\n\n
Instagram does not provide historical data for followers or stories through its API. Therefore, we can only capture this data from the moment the account is integrated into Reportei. So, if you generate a report for a period prior to integration, the data will return with a message indicating that no history is available.<\/p>\n\n\n\n
Metrics affected by this limitation:<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n Instagram\u2019s API allows two types of data queries for posts:<\/p>\n\n\n\n These partial data match what is found in Instagram Insights.<\/p>\n\n\n\n We\u2019ll always follow updates and improvements to social media and other channels to keep Reportei up to date. =)<\/p>\n\n\n\n If you have any questions, please contact our Support team via chat.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Instagram remains one of the most relevant platforms for digital marketing. That’s why accurate and up-to-date analysis of its data is essential for those looking to make more strategic decisions. 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\ud83d\udcc5 Post Data: Total vs. Partial<\/span><\/h3>\n\n\n\n
\n
Reflect the full performance of the post during the analyzed period since it was published.
Post metrics with Total (Lifetime) data:<\/strong>
\n\n
<\/li>\n<\/ul>\n<\/li>\n\n\n\n
Show performance within a specific period, regardless of post date. These metrics allow direct period comparisons.
Metrics using Partial data:<\/strong>
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