Since the parameters are added to ad links, UTM data only works in ad tables\/graphs!<\/p>\n\n\n\n

But below you’ll understand how it works for each of the available networks.<\/p>\n\n\n\n

GA4 <\/span><\/h5>\n\n\n\n

In the case of GA4, we have created new tables to bring these details. We have 5 new tables available, one for each type of parameter:<\/p>\n\n\n\n

\n
• UTM Source<\/li>\n\n\n\n
• UTM Medium<\/li>\n\n\n\n
• UTM Campaign<\/li>\n\n\n\n
• UTM Term<\/li>\n\n\n\n
• UTM Content<\/li>\n<\/ul>\n\n\n\n

  Example:<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  To add the tables, just click on \u201cAdd Metric\u201d and then search for UTM. Then just click and drag the desired one into the report.<\/p>\n\n\n\n

  In addition to the new tables, the parameters have been added as a dimension option for the graphs. This way, you can create new graphs using one of these dimensions:<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  Meta Ads and Google Ads <\/span><\/h5>\n\n\n\n

  For Meta Ads and Google Ads, the parameters have been added as options for new columns in the tables. Although available for addition in any table, these columns only work in ad tables.<\/p>\n\n\n\n

  \n
  • When the column is added to an ad table but no UTM is added, the result will return \u201c-\u201d.<\/li>\n\n\n\n
  • When the column is added to a non-ad table, it will return a warning indicating that this combination is invalid.<\/li>\n<\/ul>\n\n\n\n

    If you have any questions, contact our Support team via chat! =)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Now you can analyze UTM data in reports from 3 Reportei integrations: What is a UTM? You probably already know, but let’s recap: UTM (Urchin Tracking Module) is a way to identify the source of traffic to your site. They are tags that you add to links in your marketing campaigns to track where visitors […]<\/p>\n","protected":false},"author":9,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"helpdesk_category":[1129],"helpie_tag":[],"helpie_add_tag":[],"helpie_up_tag":[],"class_list":["post-44731","pauple_helpie","type-pauple_helpie","status-publish","format-standard","hentry","helpdesk_category-reports"],"_links":{"self":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/pauple_helpie\/44731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/pauple_helpie"}],"about":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/types\/pauple_helpie"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/comments?post=44731"}],"version-history":[{"count":2,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/pauple_helpie\/44731\/revisions"}],"predecessor-version":[{"id":44743,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/pauple_helpie\/44731\/revisions\/44743"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media?parent=44731"}],"wp:term":[{"taxonomy":"helpdesk_category","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/helpdesk_category?post=44731"},{"taxonomy":"helpie_tag","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/helpie_tag?post=44731"},{"taxonomy":"helpie_add_tag","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/helpie_add_tag?post=44731"},{"taxonomy":"helpie_up_tag","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/helpie_up_tag?post=44731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}