<div class='ui dimmer modals page' style='display: none;'><div id='helpie-password-modal' class='pauple_helpie ui modal small' style='display: none;'><div class='ui header'><i class='circular lock icon'></i> Password Protected</div><div class='item-content'><br /><label for='password_check'>Enter Password : </label><p><input type='password' id='password_check' name='password_check' class='password' value='' required></p></div><div class='actions'><div class='ui black deny button'>Nope</div><div class='ui positive right labeled icon button'>Yep, that's right!<i class='checkmark icon'></i></div></div><div class='clear'></div></div></div>{"id":16972,"date":"2019-08-29T11:31:13","date_gmt":"2019-08-29T14:31:13","guid":{"rendered":"https:\/\/servidor.reportei.com\/central-de-ajuda\/how-to-create-a-linkedin-company-page\/"},"modified":"2026-10-15T13:31:59","modified_gmt":"2026-10-15T16:31:59","slug":"how-to-create-a-linkedin-company-page","status":"publish","type":"pauple_helpie","link":"https:\/\/reportei.com\/en\/central-de-ajuda\/how-to-create-a-linkedin-company-page\/","title":{"rendered":"How to create a LinkedIn Page for your organization"},"content":{"rendered":"<p>A LinkedIn Page gives your organization a presence on the professional network.<\/p>\n<p>Use it to share relevant content, join industry conversations and connect with the audiences that matter to your business.<\/p>\n<p>A Page can help build your brand, attract candidates and develop partnerships. It gives people a place to learn about your organization and its work.<\/p>\n<p>This guide covers creating a Page, developing an audience and measuring your results.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-como-criar-uma-p-gina-no-linkedin-veja-o-passo-a-passo\"><span id=\"helpie-sp-1\">How to create a LinkedIn Page<\/span><\/h2>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\">First, you need a real LinkedIn profile with your actual first and last name, in line with <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a1338223\/como-se-cadastrar-no-linkedin?lang=pt\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn\u2019s guidance<\/a>.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Then follow these steps:<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li>Open the <strong>For Business<\/strong> menu at the upper right of your LinkedIn home page on desktop. Older interfaces call this menu <strong>Work<\/strong>.<\/li>\n\n\n<li>Choose <strong>Create a Company Page<\/strong>. This entry point also covers educational institutions.<\/li>\n\n\n<li>Select the appropriate Page type from the options shown, such as a company, a Showcase Page or an educational institution.<\/li>\n\n\n<li>Enter the organization\u2019s details and complete the Page profile information.<\/li>\n\n\n<li>Check the box confirming that you are authorized to create the Page on behalf of the organization.<\/li>\n\n\n<li>Click <strong>Create page<\/strong>.<\/li>\n<\/ul>\n\n\n<p class=\"wp-block-paragraph\">If LinkedIn asks you to add or confirm an email address for your account, complete that step.<\/p>\n\n\n<p class=\"wp-block-paragraph\">The desktop flow is described above. LinkedIn also provides Page creation in its iOS app.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-ganhar-seguidores-no-linkedin\"><span id=\"helpie-sp-2\">How to grow your LinkedIn audience<\/span><\/h2>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\">Building an audience takes consistent, useful content that is relevant to the people you want to reach.<\/p>\n\n\n<p class=\"wp-block-paragraph\">These practices can help you develop your Page:<\/p>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Publish useful content:<\/strong> understand your target audience and share industry insights, practical advice, trend analysis and <a href=\"https:\/\/reportei.com\/en\/social-proof\/\" rel=\"noreferrer noopener\" target=\"_blank\">social proof<\/a>.<\/li>\n\n\n<li><strong>Join the conversation:<\/strong> reply to comments on your posts, participate in relevant discussions and interact with other people\u2019s content.<\/li>\n\n\n<li><strong>Use relevant hashtags:<\/strong> choose tags that describe your topic and industry, helping readers understand what your post is about.<\/li>\n\n\n<li><strong>Include useful visuals:<\/strong> images, infographics and videos can make your content easier to understand and more engaging. Choose formats that fit the information you are sharing.<\/li>\n\n\n<li><strong>Consider sponsored content:<\/strong> paid campaigns can help you reach audiences beyond your current followers.<\/li>\n<\/ul>\n\n\n<p class=\"wp-block-paragraph\">Keep your Page complete and up to date with key information about your organization. The aim is to develop an engaged community interested in what your business offers.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-acompanhe-e-analise-suas-m-tricas-do-linkedin-com-o-reportei\"><span id=\"helpie-sp-3\">Track and analyze LinkedIn metrics with Reportei<\/span><\/h2>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\">Creating the Page is a first step. Review your posts\u2019 performance regularly to understand which topics and formats work for your audience, then adjust your approach.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/reportei.com\/en\/linkedin-reports\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Reportei\u2019s LinkedIn reports and dashboards<\/strong><\/a> bring together your company Page data to support that analysis.<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u2714 Follow metrics that show how people interact with your content.<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u2714 Track the amount of content published during the analysis period.<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u2714 Compare follower growth, impressions, Page views and other available metrics.<\/p>\n\n\n<p class=\"wp-block-paragraph\">To reduce manual data collection, <a href=\"https:\/\/reportei.com\/en\/\">try Reportei<\/a>.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><em>If you have any questions, contact our support team.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A LinkedIn Page gives your organization a presence on the professional network. Use it to share relevant content, join industry conversations and connect with the audiences that matter to your business. A Page can help build your brand, attract candidates and develop partnerships. It gives people a place to learn about your organization and its [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"helpdesk_category":[1120],"helpie_tag":[],"helpie_add_tag":[],"helpie_up_tag":[],"class_list":["post-16972","pauple_helpie","type-pauple_helpie","status-publish","format-standard","hentry","helpdesk_category-getting-started"],"_links":{"self":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/pauple_helpie\/16972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/pauple_helpie"}],"about":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/types\/pauple_helpie"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/comments?post=16972"}],"version-history":[{"count":2,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/pauple_helpie\/16972\/revisions"}],"predecessor-version":[{"id":84954,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/pauple_helpie\/16972\/revisions\/84954"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media?parent=16972"}],"wp:term":[{"taxonomy":"helpdesk_category","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/helpdesk_category?post=16972"},{"taxonomy":"helpie_tag","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/helpie_tag?post=16972"},{"taxonomy":"helpie_add_tag","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/helpie_add_tag?post=16972"},{"taxonomy":"helpie_up_tag","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/helpie_up_tag?post=16972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}